recruiters and marketers

Guest Blogger: Helen Eagleton


Recruiters and marketers may seemingly have very different job functions. However, in the same way that a marketer must sell a company’s products or services, a recruiter may be able to sell a job opening to a talented candidate.


With this in mind, a recruiter may focus his or her efforts on cultivating top skills and habits that are necessary for success in the marketing field as well. These are some of the top areas that both marketers and recruiters can equally improve on.

Habit Number 1: Putting the Candidate First


Just as a successful marketer needs to focus on satisfying the needs of the customer, a successful recruiter must understand and satisfy the needs of a job seeker to be successful. In addition, marketers usually conduct thorough research to learn why consumers are drawn to some products, and recruiters also need to research job seekers to determine what they are looking for in a new position.


In both of these areas, professionals must work actively with people and determine what they need in order to be successful in their positions. More than that, they both need to actively put another person’s interests ahead of their own for optimal success. Finding the right talent may not be easy, but things can get easier if you are capable of viewing things from the candidate’s perspective.

Published on September 21st, 2017

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Meet Chris McLoughlinChris McLoughlin recently joined as an Inside Sales Representative for Western Canada, Australia, and New Zealand. He works from the Guelph, Ontario office.


What do you do on a day-to-day basis in your role with


I reach out to current and perspective customers by both phone and email to make sure that they understand the benefits and value they get when posting jobs with us and I drink a lot of coffee.


What do you enjoy about working with


The people I work with are amazing and make coming into work each day a breeze. Being a small part of helping people reach their potential in their chosen careers is a great feeling.


What advice would you give to employers using for the first time?


Make sure that your ad has enough information about what your company does, what the role entails and what you are offering your potential employee. The more information you can give a job seeker about what the job involves and what is expected the more informed applicants you will get.


Published on September 19th, 2017

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7 deadly hiring sinsRecruitment seems like such an easy thing on the surface. It’s as simple as Jim Collins writes in his book Good to Great, right? “Get the right people on the bus, the wrong people off the bus, and the right people in the right seats.” Well anyone who’s been responsible for hiring the right talent into the right roles for any length of time will tell you it’s certainly not as easy as it sounds. Here are a few deadly hiring sins to be conscious of.

The Seven Deadly Hiring Sins

Hiring Sin #1: Don’t just find a warm body.
We’ve all been there; your department is running so lean you can barely keep up, and then your most reliable team member puts in their notice or goes out on an unexpected medical leave. The urge to get your team some relief by just filling that hole with the first willing person that comes along can be overwhelming, but DON’T do that. The wrong hire will cost you triple in time and effort, and it won’t be long before you feel more buried than you were to start with.

Published on September 13th, 2017

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parental leave in canadaIn Canada, new mothers are entitled to 17 weeks maternity leave and up to 35 weeks parental leave (Canadian government has plans to extend leave up to an optional 61 weeks of parental leave at a lower rate). Mothers who do not take maternity leave and all other new parents are entitled to up to 37 weeks parental leave. Employees on leave have the right to continue participation in certain benefit plans, continue credit for length of employment, service and seniority. In most cases, employee must be given their old job back at the end of pregnancy or parental leave.
This is a significant amount of time to be away from the workplace, and not without its challenges. Here are some tips for parents returning to work after pregnancy and/or parental leave:

Published on September 8th, 2017

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